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Seeto Kui (Holdings) Limited

The business that was started by Seeto Kui with 100 Pounds nearly 70 years ago is now a substantial multi-million Kina business.

Our Services

Hardware Building Supplies

Mainland Holdings and Hardware supplies, Bowmans Lae, are the leading suppliers in Papua New Guinea for all building materials.

Supermarket Chain

Seeto Kui Hypermarket and Express Mart retail stores for wholesale and retail market within your reach in Lae and Port Moresby.

Stationery Supplies

Wholesale and Retail supplier of Stationery and Office wares ,

FOOD MART

State of art supermarket located in the heart of Lae city, check out now.

Seeto Kui and James Seeto

Seeto Kui

Theirs is a story of Salamaua, Wau, Lae, the horrors of war, and starting a company with only 100 Australia Pounds in war-devastated Lae into what is now a thriving business.

Seeto Kui was the founder of the current Seeto Kui Organisation, now a substantial multi-million Kina business with nearly 1000 employees, distributing throughout Papua New Guinea in the grocery, variety, supermarket, plumbing supplies, hardware, construction, and stationery and office supplies market.

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He traveled from Canton, China, by ship and arrived in Rabaul, East New Britain, in 1914, at the tender age of 13 years to work as a tailor. Some years later, he was sent to the then-thriving Salamaua, Morobe, to work as a trade store manager, where he earned himself sufficient money to go back to China in the early 1930s, where he married and returned to continue work and traveling back and forth to China.

James E. Seeto

James Seeto, Seeto Kui’s first son, first arrived at Salamaua with his mother and sister, Joyce, in 1938, to be with their father.

James Seeto has been active in the Lae community over the years including participation in fundraising committees, social clubs and organisations, local government councils and government statutory institutions.

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Young James Seeto commenced boarding school in Sydney during early 1950 but was recalled back to Lae in 1952 due to his father’s illness and to take over the running of the family trade store.

He has been involved in the running of the business ever since.

Seeto Kui passed away on March 18, 1972, and was buried in Lae.

James Seeto has been active in the Lae community over the years including participation in fundraising committees, social clubs and organisations, local government councils and government statutory institutions.

He has held the following positions in the past, by election, appointment, or voluntarily:
          – Lae Chinese Club – Foundation Member, President for many years;
          – Morobe Chinese Association – Foundation member, President for many years;
          – Lae Rotary Club – member, all directorships, President;
          – Lae Golf Club – member, Vice President, Life Member;
          – Bank of Papua New Guinea Board – board member by appointment;
          – Lae Harbour Board – board member by appointment;
          – Town Advisory Council – board member by appointment;
          – Lae City Council – Elected, as board member of 14 years, the various positions held from times as Executive Finance Chairman,                 Building Board Chairman, and Vice President.

Mr Seeto has also been a member of committees in various organisations including:
         · Salvation Army;
         · Red Cross Appeal;
         · Heart Foundation Appeal;
         · University of Technology Appeal;
         · Lae Chamber of Commerce; 
         · Disaster appeals created as required from time to time and supported by the Seeto Kui Group of Companies.

His efforts and contribution to the community have been officially recognised with the award of an MBE in 1980, and more recently, a CSM and the PNG Anniversary Medal during 2006.

The Seeto Kui business was further developed extensively with the assistance of James’ brothers, Robert, Ronald and Danny, and included the establishment of further wholesale and distribution outlets in Lae, dealing in trade store goods, general merchandise and supermarket lines.

Additional branches were subsequently established in Port Moresby, Mount Hagen and Goroka.

The Mt Hagen and Goroka outlets have since been sold, but the business with the Highlands has in fact grown since then through trading with clients based in those areas, serviced by traveling representatives, who also travel extensively throughout the country to service customers.

James Seeto and the Seeto Kui Organisation has been involved in Mainland Plumbing Supplies (N.G.) Limited, based in Lae, since its incorporation in 1972, in both a managerial and minor equity capacity.

The majority shares in the company were purchased by the Seeto Kui organisation during 1989 and a branch has since been opened in Port Moresby.

Ardrossan Investments Pty Ltd, trading under the name of Bowmans – Lae, was purchased in 1991 and this hardware and construction business has further grown with diversification and the development of the stationery and office supplies division.

The business that was started by Seeto Kui with 100 Pounds nearly 70 years ago is now a substantial multi-million Kina business with nearly 1000 employees, distributing throughout Papua New Guinea in the grocery, variety, supermarket, plumbing supplies, hardware, construction, and stationery and office supplies market.

The Seeto Kui Organisation holds an enviable portfolio of local and overseas agencies including many internationally-recognised brands and the component of this business continues to grow.

The development of training facilities within the organisation has been highly successful with a large number of in-house training programmes on offer.

This is considered an important investment in, not only the development of the workforce, but also in the long-term success of the business.

The Seeto family has traditionally preferred to reinvest in growing the business and creating employment within Papua New Guinea, rather than transfer profits offshore.

The establishment of the Food Mart supermarket in Lae is a recent example of this policy and represented a huge investment in the local community.

The Seeto Kui Group of Companies underwent a company amalgamation during early 2005 and the organisation now trades as Seeto Kui (Holdings) Limited.

James Seeto and his family have lived and worked in Papua New Guinea for four generations and their shared vision is to continue to invest and assist in the development of Papua New Guinea for now and the future.

Robert Seeto

Robert C Seeto grew up in LAE, PNG. And he went to primary school in LAE then did his high school in Charters Towers (a small country town in north QLD) and Sydney. He didn’t go on to university because he wanted to come back to help run the business.

Robert was both a thinker and a doer. He was a hands on type of operator. His strengths as an analytical, planning and implementation of systems and control type Operator led the way to where Seeto Kui has diversified to today.

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Robert quoted that his father and his elder brother Jim,  have been the strongest influence in his life.  They were his role models , and were very strong willed and had the courage of their convictions.

Quoted: “ My father had a great influence on me all my life.  He was a man who strongly believed in honour which he put into practice all his life. He was instrumental in teaching me values and integrity.  I have always respected him and what he stood for.  I do recall that I was always proud to say that I am the son of Seetokui. There was nothing complicated about his life – it was simply what is right and what is wrong.”

The business was initially founded by Roberts  father and then expanded on by Jim Seeto.  All the innovations and business ideas were initiated by Jim. Robert  thinks  of Jim as the trail blazer,  and he just follow behind to cut the trees.  Seeto Kui  grew from being a trade store to being a major wholesaler and distributors of many brands and then diversified into other industries such as plumbing, hardware and stationery.  There was a need to do this because of the changing political and commercial conditions.

Commercially, Robert  feels he had contributed to the growth of the company to where it now stands as the largest independent entrepreneur in PNG.  From our humble beginnings, we have been able to provide meaningful employment to any member of the family. This has also enable Seeto Kui  to achieve generational succession in management and control of the company which is now the 3rd generation.